Creative Direction
Shenkrait & Co is renowned for its distinctive design philosophy, which showcases the unparalleled brilliance of the world's most extraordinary gemstones. Drawing inspiration from a legacy of craftsmanship, the House continuously introduces new collections that blend timeless elegance with modern sophistication.
Signature motifs like the Shenkrait Signature Cluster and Ethereal Bloom take inspiration from archival designs dating back to the 1930s, reimagined for today’s connoisseurs. The Radiance Collection, with its intricate arrangements, reflects the artistic influences of the 1960s, while the Empire Deco Collection pays homage to the golden age of jewelry design, capturing the allure of the 1920s.
Additionally, collections such as Shenkrait Legacy and Grand Avenue Timepieces take cues from the striking architecture of the House’s flagship boutique, incorporating geometric patterns and refined craftsmanship that transcend generations. Each creation reflects a dedication to artistry, ensuring that Shenkrait & Co remains at the forefront of luxury and innovation.